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10 of the best multimedia marketing campaigns of the 21st century
Savvy brands are now employing a range of multimedia marketing techniques to communicate with customers and reach out to a global audience in a way that would have been impossible twenty years ago. The...
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Retail: The 3 things missing from your social media campaign
The internet has changed every aspect of our lives in one way or another. This includes how we shop, whether you’re purchasing clothes, shoes or homeware, the internet has had a dramatic impact on when...
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How 5 brands achieved incredible results and ROI with viral videos
You won’t believe the return on investment from these incredible viral video campaigns! Guest blog by JRC video associate, Adam Chandler. Great content is at the heart of all successful digital...
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Running a business in the digital age: 5 consumer habits developing in the...
We are living through an incredibly exciting time, where history is being made through technological changes and advances. What a time to be alive! In 1973 the first mobile phone was invented, and in...
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JRC’s stocking filler tips for your Christmas digital marketing campaign
With Christmas just 13 weeks away have you started your Christmas shopping yet? More importantly, as a retailer, have you prepared your business for Christmas early enough to not lose out to your...
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The future of big data
Back in 2013, Jonny wrote about how to define big data and the best methods for big data attribution. Now it’s 2016 and the conversation has moved on. The main issues for marketers have now turned to...
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Amazon Go and 5 other futuristic innovations
The whole concept of the internet of things and connecting the online and offline worlds together, which we wrote about early last year, has now moved on from just digitally-connected ‘smart’ devices....
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107 expert tips for digital marketing in 2017
With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny...
View ArticleHow data science is disrupting retail, commerce and therefore business.
Why aren’t we learning from the big retail collapses? From the early days of Blockbuster, Borders and HMV to ToysRUs, Maplin, Poundworld, House of Fraser and Homebase this year. A decade has passed and...
View ArticleDigital transformation in the events industry
I’m unashamedly a tech geek who loves trying new things. So I’m really excited by the current buzz around immersive virtual reality (VR) and augmented reality (AR). I’ve seen some mind-blowing examples...
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